Newsletters

How presenters turn their live audiences from zombies to actively engaged participants

Lux Narayan
July 12, 2023
 - 
3
 min read
Newsletters

How presenters turn their live audiences from zombies to actively engaged participants

Lux Narayan
July 12, 2023
 - 
3
 min read

Hi there!

If you’ve run any kind of online sessions—be it a webinar, coaching class, or online event—you’ve probably experienced that dreaded statistic: 95% of online audiences are passive zombies, barely tuned in to what you are saying.

It doesn’t have to be this way though, as Gwyn Wansbrough from Breakthrough Facilitation will be demonstrating in our upcoming webinar.

In fact, with the right planning, you can keep people glued to their screens and disappointed to see your session end!

Date: July 17th at 11am ET | 4pm BST | 5pm CET | 8:30pm IST

Save your seat!

This is going to be a fun, interactive webinar (Gwyn wouldn’t have it any other way!) which will help you run better online sessions yourself. Some of the things Gwyn will cover and you will learn are:

  • Discover ice-breaker tips and tricks that warm your audience up and get them in the mood to participate and share
  • How to get more people to give feedback, answer polls, and ask questions
  • Turn the live chat into a stream of discussion among attendees
  • Easy tools that you can use in any online session that can draw in even the most unengaged attendee
  • Learn simple, repeatable processes to create engaging sessions again and again

Save your seat!

Livestream TL;DR

Elsewhere it’s been a busy week in the livestreaming space. Here’s a rundown of the stories we’ve been reading:

💅 Why YouTubers are switching to livestreaming over uploading polished videos

The TL;DR version of this is: Because livestreaming brings in advertising revenue, unlike videos that are uploaded. Advertisers and creators on YouTube that want to increase their revenues are embracing livestreaming because the audience that tunes in is more engaged than the audience that watches a video on demand.

🧪 LinkedIn to test ad product for video streaming services

LinkedIn says it is working on advertising options for users watching its video streaming services in an effort to boost revenue. This is not surprising since statistics around the internet suggest that video on LinkedIn generates 5x more engagement than other content types and users will watch 3x longer than other types of ads.

🛠 How Bambuser became the tool of choice for brands to run livestreaming ecommerce

In 2007, when Bambuser first launched, livestreaming e-commerce was in its very nascent stages and originally the service was meant for other forms of livestreaming. All that changed in 2018 when the company saw the growth of livestreaming e-commerce in China and decided to make that its core focus. Today, Bambuser is the tool of choice for many brands like Bloomingdale’s, Dick’s Sporting Goods, Adidas, Clinique, Estee Lauder, Hugo Boss, LVMH, IKEA, Fendi, Dior, Farfetch, Tommy Hilfiger, and Louis Vuitton to run their livestreaming services.

🎮 How this 29 year old gamer was fired from Zoom and turned livestreaming into a full time job

Sqeex takes speedrunning (completing a game as fast as possible) very seriously. It turns out 115,000 other people also like to watch him take party games seriously. That wasn’t his life plan though; he was one of the infamous 900 Zoomers fired in a Zoom meeting and was left wondering what to do next.

Catch us on our social pages

If you haven’t already, check out our social media pages to stay updated on our quirky takes on the latest social media trends and the occasional piece of engagement-related advice.

Follow StreamAlive for the latest news.

All the best,

Lux and the StreamAlive team