Running large-scale virtual training comes with real engagement challenges
When sessions are frequent and audiences are large, keeping attention is not automatic. Participants multitask. Cameras are off. Energy drops over time.
Sitkins needed a way to:
• Maintain focus during long sessions
• Encourage participation from quieter attendees
• Reduce tool switching and technical confusion
• Keep interaction simple and consistent across every session
Asking learners to put phones away and then scan a QR code never felt right
In many virtual sessions, trainers encourage participants to minimize distractions. But traditional engagement tools often require people to pull out their phones to scan a QR code.
That contradiction disrupted focus and created unnecessary friction.
"We used to tell people to put their phones away so they wouldn’t be distracted, then later ask them to pull them out again to scan a QR code. That never sat right with us. StreamAlive removed that contradiction completely.”
— Amy Harris, Sitkins Group
Keeping everyone on one screen changed the entire experience
StreamAlive works directly through the chat participants are already using. No second device. No external app. No QR codes.
Interaction becomes part of the session instead of a separate activity.
“The fact that StreamAlive’s interactions are powered by the chat is huge for us. There’s no second screen, no apps, no QR codes. People stay focused on the session instead of figuring out the tech.”
— Brent Kelly, President, Sitkins Group
Seeing participants appear live on a shared map made the value instantly clear
When Sitkins first used Magic Maps, learners simply typed their location into the chat and appeared on a live visual map.
It felt immediate, intuitive, and engaging without requiring extra explanation.
“The fact that StreamAlive’s interactions are powered by the chat is huge for us. Ther“The first time we saw Magic Maps, we immediately got it. Watching people type their location into the chat and appear live on the map was one of those ‘this just works’ moments.”
— Amy Harris, Sitkins Group
Participation became easier for everyone, not just the most vocal
Because everything happens in chat, learners can contribute without being put on the spot. Even introverted or camera-off participants feel comfortable joining in.
“The first time we saw Magic Maps, we immediately got it. Watching people type their location into the chat and appear live on the map was one of those ‘this just works’ moments.”
— Amy Harris, Sitkins Group
Engagement is now built into every session they deliver
Today, StreamAlive is part of how Sitkins runs sales training, service training, and leadership development sessions at scale.
The result is not just more interaction. It is:
• Higher attention across long sessions
• Smoother teaching flow
• Less technical friction
• More inclusive participation
• Stronger learning outcomes
Scaling virtual training no longer means sacrificing engagement
For a company delivering hundreds of live sessions every year, engagement cannot depend on luck or energy alone. It needs structure.
StreamAlive gives Sitkins a reliable way to turn chat into participation and keep every learner present on a single screen.
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