Is writing viral content for the internet pure luck or is there a method to virtually guarantee virality? Devaiah Bopanna is no stranger to creating smash hit after smash hit during his time as head content writer at AIB. Today he teaches brands and agencies the methods he uses to create incredible content.
Using StreamAlive, Devaiah kept an audience of hundreds of people engaged and glued to their screen as he spilled his secrets to going viral. It was so secret that we can't even make the recording of the video available!
In a riveting session that peeled back the layers of digital content creation, Devaiah Bopanna, a renowned writer, producer, and media entrepreneur, shared his insights on crafting viral content. This masterclass was filled with knowledge and powerful hacks of crafting content that captures the internet's attention.
As participants from different parts of the world chimed in and shared where they were from, and their locations were mapped from the chat box and shown live, thanks to Magic Maps. The core of Bopanna’s session focused on understanding audience behavior and the strategic crafting of content that resonates.
When talking about the audience types, Wonder Words revealed that many attendees were copywriters and content creators. This insight helped Bopanna tailor his talk to fit the crowd, making it more relevant and engaging. He discussed the delicate balance between simplicity and sophistication in content creation, highlighting a key strategy: “Dumb down the content, but just add one super smart element in the content, which you think only 10% of your audience is going to get.” This approach, Bopanna explained, plays into the audience's desire to feel knowledgeable and share content that reflects their intelligence.
The session also used Talking Tiles, where attendees shared their hopes for the webinar. Seeing others’ thoughts encouraged more participants to join in and share, creating a lively discussion!
Devaiah delved into the dynamics of internet platforms, emphasizing how they empower users to feel in control while subtly shaping content engagement. He explained that it's not just about getting likes; it's more important to make content that people want to comment on and share. He talked about how internet platforms make users feel important and how that affects what people post and share. Bopanna's advice is all about making content that gets people talking and sharing, which is what really matters on the internet. One lucky participant even won a consulting session with Bopanna, thanks to Winning Wheel!
A highlight from Bopanna’s session was his insight into making content relatable yet intellectually stimulating: “We dropped the sketch. The second top-rated comment was that the reference is beautiful. And 2000 people have liked that comment.” This anecdote underscores his strategy of embedding sophisticated elements in content to engage a niche yet influential segment of the audience.
The session didn’t just end when the webinar did. It sparked conversations on social media, with attendees sharing their thoughts and learnings. One guest even declared on LinkedIn that “it was criminal for such content to be given away for free!” The final interaction using Emojis Everywhere was a blast, showing the audience’s enjoyment and engagement.
Devaiah Bopanna’s masterclass offered a blueprint for anyone aspiring to create content that not only reaches but resonates with a vast audience. His approach to understanding and leveraging audience psychology in content creation is invaluable for writers, marketers, and digital creators alike.
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Featured image credit: StockSnap